Collaborate with Paul & Paula




Hello everybody!

At present I need to speak about my very own enterprise, digital advertising and marketing, for a bit as an alternative of selling and sharing what different superb persons are making and doing.

Paul & Paul will quickly flip 12, and over all these years I’ve labored with varied corporations, created and managed content material, oversaw web sites and editorial groups, helped arrange new companies, designed interiors and merchandise, seen the world of kids and household way of life from all angles, and consulted on digital advertising and marketing.

By working for varied on-line retailers, commerce exhibits, magazines, designers, and businesses, I collected a number of expertise and expertise that I want to make use of and assist much more corporations develop and thrive.

Let me share my particular digital advertising and marketing expertise and expertise with you. And I’d like to collaborate with you and your dream subsequent:

Social Media Advertising and marketing & Administration

Content material Creation & Advertising and marketing

Digital Advertising and marketing Evaluation

E-newsletter Advertising and marketing

search engine optimisation

Consumer Expertise

Seek the advice of on beginning a enterprise for girls and moms

Occasion Organisation


digital marketing paul paula

Social Media Advertising and marketing & Administration

Social Media Advertising and marketing (SMM) means that you can get your model in entrance of as many individuals as attainable in a brief time frame. Create tailor-made content material for every social media platform to attain your objectives.

This includes publishing nice content material in your social media profiles, listening to and fascinating together with your followers, operating social media ads, and analysing your outcomes.

1. Earlier than something, we are going to talk about, as a crew, your social media technique.

2. As soon as we all know our technique, we are going to plan your Social Media content material forward of time. As a result of we need to publish nice content material that your viewers likes on the proper timing and frequency.

3. We are going to handle the neighborhood that we’ve got constructed, in a proactive two-way communication, as a result of content material alone simply gained’t lower it.

4. We are going to dig into the numbers for insights and to assist us create one thing for the longer term. As a result of we need to obtain enterprise outcomes by Social Media Advertising and marketing.


Content material Creation & Advertising and marketing

The objective is to drive potential clients or readers to your web site or weblog. This may be completed by creating content material that evokes or educates the audience.

A content material technique will assist to develop the viewers and attain out to potential new clients or readers who could not know in regards to the services or products you present.

I’ve written articles and managed content material for varied well-known magazines and web sites. And I like to put in writing. Storytelling, participating the reader by additionally selling your model, highlighting information in a enjoyable manner, modifying and updating outdated content material, and delivering articles which are searchable in addition to reader pleasant are my particular expertise. Your model must publish related, authoritative content material to be seen by search engines like google.

Moreover, I’ve fundamental technical data of HTML and internet publishing, data of search engine optimisation (see beneath), and internet visitors metrics.

Nice articles are so essential to your natural attain!


Digital Advertising and marketing Evaluation

This evaluation is a complete and systematic examination of the state of your corporation, its atmosphere, and present advertising and marketing efforts.

Your enterprise, inside out. We are going to undergo all of your channels, analyse, dig, and choose. What goes effectively and what wants enchancment? What number of guests truly flip into clients or not, and why? Is your web site producing leads and are your publication subscribers excited to get mail from you? Nothing might be left untouched. And a full report filled with enchancment concepts and methods might be introduced to you.

You should have a greater understanding of your corporation, be capable to make insightful selections, take your Digital Advertising and marketing to the subsequent stage, and thereby develop your corporation!

Primarily based on the knowledge from the evaluation, a advertising and marketing technique with actionable steps customised to your corporation might be created.


E-newsletter Advertising and marketing

E-mail newsletters are one of the highly effective digital advertising and marketing instruments obtainable to market your corporation. They assist you to talk in a private manner together with your clients. And ship the precise message on the proper time.

The objective is to retain present clients or readers and to maintain your subscribers engaged together with your model. Subsequent, convert subscribers into clients, after which deepen model loyalty.

Newsletters are now not basic, blanket statements of data – no less than, the nice ones aren’t. They could be a dialogue between you and your readers, offering them with area of interest content material related to their pursuits and inspiring dialog. Efficient newsletters give attention to personalisation (segments), as a result of clients wish to be handled like individuals, not simply one other contact.

Don’t have a publication but? I may also assist you arrange a publication and promote subscriptions with thrilling incentives.

Altogether, newsletters have advanced to be an important tactic in a profitable advertising and marketing technique. And when executed effectively, they will increase your gross sales and proceed to develop your digital viewers.


search engine optimisation

search engine optimisation stands for search engine optimisation. Subsequently, search engine optimisation is the method of taking steps to assist your web site or piece of content material rank greater on Google. You need to get visitors from free, natural, editorial, or pure search leads to search engines like google. With search engine optimisation we will enhance your web site’s place in search outcomes pages.
I’ll create an search engine optimisation technique to enhance your web site’s search engine rankings so as to seize extra natural visitors. It can embrace technical search engine optimisation (web site velocity & construction, cell expertise, web page definitions, key phrases), content material technique (see above), and on & off web page search engine optimisation.


Consumer Expertise

What does your web site appear to be from a design and consumer expertise (UX) perspective? Is it intuitive to work together with and does it replicate your model’s pointers?

I may even consider your web site in opposition to your major conversion goals like publication sign-ups, accomplished orders, new buyer leads, and so forth. Do you might have clear name to actions? What does the client journey appear to be? Are customers impressed to browse and uncover?

We need to give attention to enhancing the standard of the consumer expertise to maintain them in your web site for longer and make them come again once more.


Seek the advice of on beginning a enterprise for girls and moms

I began my very own enterprise in 2010. From scratch. With my expertise and data as a founder and entrepreneur, I’ll assist you develop your self and your corporation or skilled profession. As a founder and mom, I can empathise together with your scenario as a result of I’ve skilled it myself. Ladies begin up otherwise. And moms are totally different of their strategy and pondering too. Collectively, we work in your particular person challenges and discover a method to higher reconcile your personal life, your loved ones, and your independence.


Occasion Organisation

Whether or not you need to organise a Press Day, launch a brand new assortment, organize a gathering throughout a commerce present, or have a lunch with chosen visitors, I can organise that for you, together with a spread of concepts on make your occasion stand out! I completely like to organise and occasions include the good mixture of creativity, coordination, personalisation, and advertising and marketing.


Deep understanding and data of:
Google Suite
Microsoft Package deal
Affiliate Advertising and marketing


Your schedule is packed, and I’m right here to assist. Get in contact and we will begin engaged on that technique, develop your visibility, strengthen your branding and/or join you together with your present in addition to new clients.
I work in a really forward-thinking, organised, and detail-oriented manner. I like to get to know individuals, hearken to and perceive their background, and absolutely help their needs and objectives.


Get in contact:
Shoppers embrace: Household Circle – Etsy – Loja Dada – Smallable – Yaya Lala – – Pitti Bimbo – CIFF – Naturino and plenty of extra…



Please enter your comment!
Please enter your name here